The strategic assignment of unique characters to each payment option – highlighting 3 and 4 instalments – is at the core of the project.
The integration of cyan and screen green hues, conveys visual alignment and the efective reinforcement of Floa's brand identity.
Leading the creative direction and design for FloaPay's campaign launch as they introduce their established Buy Now Pay Later services in France to the Portuguese market via the KuantoKusta Marketplace.
creative direction and design
Diana Portela
copy
Ana Rego
client
KuantoKusta / FloaPay
year
2022
The strategic assignment of unique characters to each payment option – highlighting 3 and 4 instalments – is at the core of the project.
The integration of cyan and screen green hues, conveys visual alignment and the efective reinforcement of Floa's brand identity.
Leading the creative direction and design for FloaPay's campaign launch as they introduce their established Buy Now Pay Later services in France to the Portuguese market via the KuantoKusta Marketplace.
campaign
creative direction and design
Diana Portela
client
KuantoKusta / FloaPay
copy
Ana Rego
year
2022
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