We started out by conducting a competitor analysis to define their weaknesses and strengths and our opportunities and threats.
Having a lot of online book stores out there, we decided to focus only on two of them: Monocle and Purple Fashion.
1.
I started sketching some concepts very quickly to let the ideas flow.
2.
Then I chose the three ideas with more potential and developed them a bit further.
3.
Using the same process, out of the three ideas, I selected only one and sketched it in more detail. This became our temporary design – a starting point.
Then, was time to confront and question the assumptions with some data.
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Using the results from the survey, we created a persona that embodied the traits of the target audience.
We imagined a scenario where someone who already knew the color+form website was browsing through it and was looking for a present to offer a friend in his upcoming birthday.
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1.
I started sketching some concepts very quickly to let the ideas flow.
2.
Then I chose the three ideas with more potential and developed them a bit further.
3.
Using the same process, out of the three ideas, I selected only one and sketched it in more detail. This became our temporary design – a starting point.
Then, was time to confront and question the assumptions with some data.