Irisbiosciences is a biotechnology company focused on development, manufacturing and marketing of products and services for bio-/pharmaceutical research.
When I joined the company, its graphics line had not yet been created. Having only the logo to work with, the remaining parameters were defined by me: from the typography to be used in the communication, to the images and document formats. Hence, I was able to basically create the company’s identity.
Thanks to the fact that I got to work closely with the involved scientists, I was able to understand very clear which kind of communication they were in need of. Moreover: it was possible to exchange ideas in a very close way, achieving a strong and simple approach
creative direction and design